Users will soon have a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This move comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift coincides with a surge in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or dreamlike.
Our research shows that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we want to offer the community the ability to see more or less of that, based on their own likes,” commented a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its app tagged as artificially created. Collectively, over 100 mn media items are added to the service daily, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be able to limit or boost the level of AI-generated videos they view by opening the topic control setting in the app and picking “AI-generated content”. Additional categories that are already be adjusted under the filter encompass current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
Its guidelines mandate users to identify convincing artificially created content, and it forbids dangerous fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the platform will now add an AI-generated label to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This step is intended to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This initiative will support non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
TikTok has defended its safety measures, during discussion over plans to cut jobs for a large number of review team members in the UK. The company is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive stated that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it is viewed by people. The platform reported a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
